{"id":12436,"date":"2025-09-24T13:36:58","date_gmt":"2025-09-24T11:36:58","guid":{"rendered":"https:\/\/lettre-bourse.com\/?p=12436"},"modified":"2025-09-24T13:37:53","modified_gmt":"2025-09-24T11:37:53","slug":"scb-cameroun-quand-la-rse-sinvite-a-table","status":"publish","type":"post","link":"https:\/\/lettre-bourse.com\/?p=12436","title":{"rendered":"SCB Cameroun\u00a0: Quand la RSE s\u2019invite \u00e0 table"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Au d\u00eener de presse du 18 septembre \u00e0 Douala, Laure Ndoumbe Djombi, Directrice Communication et Qualit\u00e9 de la SCB Cameroun, a d\u00e9roul\u00e9 le r\u00e9cit d\u2019une banque qui veut conjuguer performance financi\u00e8re et impact soci\u00e9tal.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le centre Academia, \u00e0 Douala, s\u2019est transform\u00e9 le temps d\u2019une soir\u00e9e en lieu d\u2019\u00e9changes privil\u00e9gi\u00e9s entre la Soci\u00e9t\u00e9 Commerciale de Banque (SCB) Cameroun et la presse nationale. Autour d\u2019un d\u00eener de presse organis\u00e9 le 18 septembre, les convives ont partag\u00e9 bien plus qu\u2019un repas : une vision. Celle d\u2019une banque qui, au-del\u00e0 de son r\u00f4le classique de financement, s\u2019impose d\u00e9sormais comme un acteur citoyen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/lettre-bourse.com\/wp-content\/uploads\/2025\/09\/SCB.png\" alt=\"\" class=\"wp-image-12437\" style=\"width:681px;height:auto\" srcset=\"https:\/\/lettre-bourse.com\/wp-content\/uploads\/2025\/09\/SCB.png 800w, https:\/\/lettre-bourse.com\/wp-content\/uploads\/2025\/09\/SCB-300x167.png 300w, https:\/\/lettre-bourse.com\/wp-content\/uploads\/2025\/09\/SCB-768x427.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00ab La banque est d\u2019abord une institution citoyenne, au service du pays et de ses communaut\u00e9s \u00bb, a lanc\u00e9 Laure Ndoumbe Djombi, donnant le ton de la soir\u00e9e. Un propos qui r\u00e9sonne comme un credo dans un contexte o\u00f9 les entreprises, et en particulier les banques, sont de plus en plus interpell\u00e9es sur leurs responsabilit\u00e9s sociales et environnementales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Une banque qui veut \u201cfaire soci\u00e9t\u00e9\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout au long de la rencontre, Mme Djombi a dessin\u00e9 les contours de cette ambition : accompagner l\u2019\u00e9ducation, soutenir la culture, prot\u00e9ger l\u2019environnement, encourager l\u2019entrepreneuriat. Autant de domaines o\u00f9 la SCB Cameroun veut laisser son empreinte.<br>Pr\u00e9sente dans 28 villes avec 55 agences et plus de 600 collaborateurs, la filiale du groupe Attijariwafa bank s\u2019appuie sur sa proximit\u00e9 avec les m\u00e9nages, les entreprises et les institutions publiques pour b\u00e2tir un mod\u00e8le inclusif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019environnement en ligne de mire<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le projet Ecogreen a particuli\u00e8rement retenu l\u2019attention des journalistes : plus de <strong>10 milliards FCFA<\/strong> mobilis\u00e9s pour transformer les d\u00e9chets plastiques (PET) en granul\u00e9s destin\u00e9s \u00e0 une seconde vie industrielle. Une initiative qui illustre la volont\u00e9 de la SCB Cameroun de contribuer \u00e0 la croissance verte et \u00e0 la r\u00e9duction de l\u2019empreinte \u00e9cologique du pays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019humain au centre<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais l\u2019\u00e9cologie ne suffit pas. \u00ab Notre r\u00f4le est aussi de donner plus de chances aux femmes entrepreneures, aux jeunes porteurs de projets, et de promouvoir l\u2019inclusion financi\u00e8re \u00bb, a insist\u00e9 Laure Ndoumbe Djombi.<br>\u00c0 travers le centre de formation Academia SCB, la banque investit dans le capital humain. Avec le Club Afrique D\u00e9veloppement, elle connecte les entrepreneurs camerounais aux r\u00e9seaux d\u2019affaires internationaux. Et chaque ann\u00e9e, la c\u00e9l\u00e9bration de la Journ\u00e9e internationale des droits de la femme est l\u2019occasion de rappeler son engagement en faveur de l\u2019\u00e9galit\u00e9 et de la diversit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Entre ambition et attente<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La soir\u00e9e s\u2019est achev\u00e9e sur une note d\u2019ouverture. Les journalistes ont salu\u00e9 une initiative qui replace la banque au c\u0153ur des enjeux de soci\u00e9t\u00e9, tout en rappelant les d\u00e9fis : climat, inclusion, comp\u00e9titivit\u00e9.<br>En filigrane, la question demeure : la SCB Cameroun saura-t-elle maintenir ce cap, et faire de la RSE un v\u00e9ritable moteur de transformation durable dans un Cameroun en pleine mutation ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au d\u00eener de presse du 18 septembre \u00e0 Douala, Laure Ndoumbe Djombi, Directrice Communication et Qualit\u00e9 de la SCB Cameroun,<\/p>\n","protected":false},"author":2,"featured_media":12437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-12436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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